(Image: Caesars Entertainment)Ĭaesars Entertainment is calling its new style a “classic sophistication of the Horseshoe brand with design elements such as tooled leather, dramatic colors and the signature gold horseshoe iconography throughout the casino floor and public areas.” “Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas.” Horseshoe Las Vegas. “The arrival of Horseshoe on the Strip marks a significant moment for Caesars Entertainment, the Horseshoe name ,and the entire destination,” said Jason Gregorec, General Manager of the property said in a press release. All these properties have WSOP-themed poker rooms, where WSOP satellites will soon take place.Ī lot of them also have Jack Binion’s steakhouses, just like the one on the Strip. The last two years saw Caesars Entertainment rebrand nine casinos in Maryland, Illinois, Louisiana, Iowa, and Mississippi to Horseshoes. The rebranding is part of a company-wide strategy that has its roots in the World Series of Poker and its original home. It was resold to MTR Gaming group within days, and reopened a month later, but without the WSOP and Horseshoe names attached.

But after the casino failed in 2004, Harrah’s (which bought Caesars in 2005 and took its name) bought Binion’s Horseshoe solely to take ownership of the WSOP and Horseshoe brands. Tapping into historyīenny held the first WSOP at his downtown joint in 1970, and Jack ran the WSOP for 30 years. It will hang and collect luck in the poker room, along with Poker Hall of Fame pictures and photos of Main Event champs, which have not yet been installed. Horseshoe Las Vegas and its sister property, Paris, will host its second WSOP this summer.īinion, whose father Benny opened the original Horseshoe in 1951, presented a horseshoe on a plaque he said came from his family’s ranch. Doyle Brunson and Jack Binion joined a handful of Caesars dignitaries for the official Grand Opening of the Las Vegas Strip property (Image: Caesars Entertainment)ĭoyle Brunson and Jack Binion took part in Friday’s ceremony, along with Jack Effel, the VP of the World Series of Poker, and others.

The transformation is complete and Bally’s is no longer: Caesars Entertainment bigwigs and poker stars made it official and cut the ribbon on the newest horseshoe in their collection, it’s crown jewel on the Las Vegas Strip.

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Binions horseshoe hotel and casino